TUNE PROTECT PUMP APP LAUNCH

Tune Protect PUMP App Launch
Venue: Sunway Velocity Mall
Event Type: Consumer App Launch / Public Engagement Activation

Impact Force helped produce the Tune Protect PUMP App Launch at Sunway Velocity Mall, creating an energetic public activation that introduced visitors to PUMP, Tune Protect’s digital healthtech feature designed to encourage users to track physical activity, join challenges, collect points, and redeem rewards through the Tune Protect app.

Held in conjunction with the 2022 World Cup season, the launch featured themed activities, football-inspired engagement zones, interactive games, prize moments, and a live game viewing session that brought together brand engagement and community excitement.

Overall, the event created a fun and approachable platform for Tune Protect to connect with the public, promote healthier lifestyle engagement through PUMP, and bring the brand to life through sport, entertainment, and interactive experiences.